Paco Underhill’s informal book Call of the Mall is like a trip to the mall with several different customers and features conversations with salespeople and with . Call of the Mall has ratings and 87 reviews. Anina said: This is a pretty neat book. The guy who wrote it is a professional who observes people in ma. Review the key ideas in the book Call of the Mall by Paco Underhill in a condensed Soundview Executive Book Review. Summaries & book reviews of the year’s.

Author: Vulkree Dokinos
Country: Lithuania
Language: English (Spanish)
Genre: Music
Published (Last): 12 October 2014
Pages: 444
PDF File Size: 17.72 Mb
ePub File Size: 18.8 Mb
ISBN: 849-9-94992-777-2
Downloads: 85876
Price: Free* [*Free Regsitration Required]
Uploader: Modal

To get the free app, enter your mobile phone number. Although he offers glimpses of shopping centers around the world, the bulk of this excursion takes place in a mall a few miles outside Manhattan, as Underhill and a rotating cast of companions wander through stores looking for various items, commenting about what does and doesn’t work about the shopping and social experience.

Underhill’s restless mind and keen eye glom onto all parts of the mall experience Jul 25, Tori added it.

Call of the Mall

More By and About This Author. Things like this used to exist Recently, I got a project on Shopper Marketing. I’m a woman, and I do shop in malls, but I don’t identify with any of his explanations of how women pf.

Common Grounds by Mark Pendergrast is another “niche read” I recommend.

A surprisingly good book. The colloquial narration works well, even under potentially strained circumstances “I need to use the bathroom, and you’re coming with me”although the casual udnerhill of gender differences in shopping patterns sometimes leads to observations that that readers may find off-putting, like comments on the physical assets of “fat and curvy” women. Call of the Mall: It felt outdated, even with the chapter on post-mall culture, but not so outdated that I don’t remember mall culture well and with a mixture pado fondness and annoyance.

Buy for others

Bestselling “retail anthropologist” Underhill Why We Buy talks readers through every aspect of malls, from the first glance at their ugly exteriors along the side of the road to the struggle to remember where the car’s parked.

He points out, for instance, that the spaces near entrances and exits are consigned as low rent. The book suffers quite a undeerhill from its structure with the author very informally narrating a journey to, and through, a mall.

And I mean that as a compliment! Given to me by my cal at a customer experience consulting firm. Underhill makes the point repeatedly that malls are limited by their environment.

The development of video analysis makes it easier to view shopper activity but you still have to be open minded to view t Cakl is well worth a read for anyone in retailing. I found it fascinating to see how developers and designers lure you into their retail trap! The Geography of Shopping by Paco Underhill.

Store Design and Visual Merchandising: He nails our ambivalence about indoor shopping saying, “the mall, like television, is thhe easy American target for self-loathing.

Write a customer review. Goodreads helps you keep track of books you want to read.

THE CALL OF THE MALL: A Walking Tour Through the Crossroads of Our Shopping Culture

Competing in the World’s Toughest Marketplace. I found his tone to be completely condescending, especially in h I was hoping this book have some insight like the chapter on malls in Douglas Rushkoff’s Coercion or Naomi Klein’s discussion of malls as private vs public space in No Logo. An entire book spent in a mall sounds like enough to try anyone’s patience, but Underhill’s expertise and thorough understanding of the environment makes for an interesting read, even for those of us who prefer to ppaco malls on aesthetic grounds.

Shopping malls are a mixed bag, an experiment in retailing that may change as mal passes, or may fail entirely. The part I enjoyed the most of kf section on malls outside of the United States, especially those in Japan.

Call of the Mall | Book by Paco Underhill | Official Publisher Page | Simon & Schuster

Also some interesting historical stuff on their development and markets uderhill general. Paco Underhill is one of my favorite authors. Paco Underhill does it again. I highly recommend this book to anyone interested in retail marketing and consumer behavior. His books are filled with useful information and insights. Underhill’s answers turn out to be fascinating mostlyand when they aren’t, they’re boring in a sort of exquisitely bleak, existential way, just like the mall The collapse of the mall is a striking event in the American retailing history.

The Geography of Shopping by the Author of Why We Buy” by Paco Underhill to anyone who is interested in marketing, retail, merchandising, or shopping, in general. Bestselling “retail anthropologist” Underhill Why We Buy talks readers through every aspect of malls, from the first glance at their ugly dall along the side of the road to the struggle to remember where the car’s parked.